Thursday, August 14, 2008

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The disappearing iPhone app trick


Friday, August 15, 2008

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iPhone: Not all rainbows and puppy dogs


Monday, June 04, 2007



[snip]Although a launch day is still pending, the iPhone is still slated for a June release[/snip] *The iPhone is due June 29 (http://tinyurl.com/yqd7jx), so I'd better lay out my predictions before they come to pass.

1. Many will be sold without phone service. I am convinced AT&T is not subsidizing the price. It just doesn't suit Apple to let the carrier control it. That being the case, a lot of people will buy one before their existing contract expires and switch later. Without phone, it's still a widescreen iPod and wifi-powered Internet device. A lot of people want that now and won't mind adding phone service later.

*Also, look at the new ads (http://tinyurl.com/36n5uv). They open with the non-phone features and close with a phone call. They're selling it as an iPod first and a phone second. That strategy makes no sense if it cannot be bought without phone service, and unlike Microsoft, Apple has an established track record of marketing their products based on their strengths.

2. The dock connector will be the killer app. Yeah, the iphone won't be open to third-party software until they work out all the bugs (and since Apple has no phone experience, there will be bugs). However, third-party hardware exists now, including systems that could expand an iPhone into a laptop or desktop. Plus, USB charging and seamless sync with Outlook through the dock are very attractive features.

3. Quick and easy firmware updating is another underappreciated edge. Again, Apple is new to phones. They will need to hammer out the bugs, and that means firmware updates, which are quick and easy to do through iTunes. BTW, as I stated a while back (http://sumocat.blogspot.com/2006/09/iphone-rumor-sparks-crazed-commentary.html), this inexperience is a big reason for them to start off with one carrier. They'll have enough trouble making the iphone work smoothly with one network. No point in compounding that difficulty with multiple networks with unique quirks..

4. iPod sales will be noticeably cannibilizeds. What Apple's not publicizing and analysts aren't recognizing is the iPhone will be many people's new or next iPod. This means sales of regular iPods will decline. This won't hurt Apple since the iPhone generates more revenue, but it will make their prediction of selling ten million units seem far less grandiose.

That's it for specific predictions. In general, I think the iPhone will at least approach Apple's sales target, if not surpass it, though this will come at the cost of iPod sales, and many buyers will not immediately sign up for phone service (I'll say one-third). Some will interpret this as failure, but I think they've been planning it this way all along. It'll be interesting to see how it turns out in a year.



CateGoogles: mobile_tech
Mood = curious

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My iPhone predictions


Monday, August 11, 2008

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iPhone: Why Apple pulled Netshare


Tuesday, June 26, 2007



Apple and AT&T finally announced service plans for the iPhone (http://www.apple.com/iphone/easysetup/rateplans.html), as well as the method of getting the plan. Nothing too surprising, at least to someone with my powers of prediction.

First, my prediction (http://sumocat.blogspot.com/2007/06/my-iphone-predictions.html) that many will be sold without phone service is officially dead, while also being ironically accurate. It turns out all iPhones will be sold without service; they just won't work without service. Yep, even to use it as an iPod, the iPhone must be activated and signed up to a phone and data plan with two-year commitment.

iPhone activation and sign-up is handled entirely by iTunes on your own computer. This is right in line with my thoughts (http://sumocat.blogspot.com/2007/06/prediction-1-picks-up-steam.html) on the iTunes Store account requirement, and it means buying an iPhone will be a grab-and-go experience, which should help make the product launch as smooth as I predict it will be (http://sumocat.blogspot.com/2007/06/iphone-reinvents-product-launch-sort-of.html).

Admittedly, my first prediction was a big stretch. I'm sure Apple didn't want the restriction of a two-year commitment, and I'd hoped AT&T would be content with five years of exclusivity, but that apparently fell through. However, Apple (or hackers) may yet lift the restrictions and allow the iPhone to work as an iPod and Internet device without phone service. Time will tell.

One thing that troubles we is AT&T runs a credit check at activation. So what if you don't pass? Sure, you can return it, but what about that time you wasted getting it? Hopefully, that will make the line-waiters think twice, but it strikes me as a hole in the system caused by AT&T's two-year service requirement.



CateGoogles: mobile_tech
Mood = curious

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iPhone Predictions: One Stands, One Falls


Wednesday, April 30, 2008

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Hacking the price of the iPhone


Wednesday, September 05, 2007



Okay, so I thought we wouldn't see wifi (http://sumocat.blogspot.com/2007/09/short-this-weeks-ipod-prediction.html) in the new iPod, officially iPod Touch (http://www.apple.com/ipodtouch/), but even though it does have wifi, the supporting reasons still stand.

First, no sync via wifi. Admittedly, it would have been a cool feature, but I don't think it's ready for mass market. Better to keep it wired only, so people remember to keep their pods charged.

Second, undercuts iPhone sales but... Stop for second. Rewind back to My iPhone Predictions (http://sumocat.blogspot.com/2007/06/my-iphone-predictions.html) and you'll see my top claim was that people would buy an iPhone without phone service just to get the widescreen and Internet capabilities. Well, today Apple offered that with the iPod Touch. Could cut into iPhone sales, so Apple made the iPhone more competitive by cutting its price... by $200. The 4GB model is now discontinued, so the price going forward is $399 for the 8GB iPhone, same as the 16GB iPod Touch. Competitive not undercut.

So while the prediction was wrong, Apple addressed the underlying concerns, and I'm pleased with that and, because I didn't buy an iPhone yet, excited about the iPod Touch & lower-priced iPhone.



CateGoogles: mobile_tech
Mood = excited

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iPod prediction still mostly right


Monday, November 24, 2008

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SGL: You can never give too many iPhone docks


Monday, September 22, 2008

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Where are the broken iPhone power adapters?


Friday, March 07, 2008

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iPhone SDK: Brutal but not lethal


Friday, November 28, 2008

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SGL: My iPhone Must-haves





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