Amazon Half-credit
Having seen Amazon's Fire Phone and their pitch for it, I have decided Amazon does not deserve that full credit for innovation, but rather a half-credit. Yes, they did show off something new, but most of the benefit is for Amazon, not their customers.
First, there's the Firefly feature which allows you to scan anything to find a match on Amazon. It's helpful if I'm trying to save a buck by buying from Amazon instead of from the place that has it for me to look at, but what about the million other online retailers? If I'm that price-conscious to be showrooming, then why would I choose to not comparison shop online where it's so easy to do.
Second is the free year of Amazon Prime, a $100 value. Great if you already use Prime, in which case you get one free year. For everyone else, it's a free hit of a product they hope you enjoy enough that you'll keep paying for it, like those "50 free hours" of Aol or that first hit of crystal meth.
Admittedly, I'm sure there is an audience of Amazon hardcores who will get a thrill from Firefly and the free (actually, prepaid) Amazon Prime, but these aren't features for everyone. I'd go so far as to say, Amazon is acting like a freemium service company - free for all to use but funded primarily by its paid customers, Amazon Prime being its paid service and Fire Phone being a premium feature. Not that there's anything wrong with the freemium business model. It's just that most companies are obvious about it.
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Amazon Half-credit
posted by Sumocat at 6/21/2014 09:00:00 AM
1 Comments:
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