Integration Innovation
Two years ago, I criticized Apple CEO Tim Cook for talking about an ecosystem "only Apple" could build while showing us the exact same ecosystem. This was at WWDC 2012 at the unveiling of iOS 6. Granted, Apple did and still does have the best ecosystem, but only incrementally so. Hints of greater product interactivity were rumored but not shown. There was a lack of what I call integration innovation. Well, that's no longer the case with iOS 8.
iOS 8 shows us the ability to answer and make iPhone calls from an iPad or Mac, instantly "handoff" documents between devices, and turn on your iPhone's hotspot from your Mac, all under the umbrella of Continuity. These are, absolutely, the types of interactivity I wanted to see two years ago and now they're on the way. This sets Apple's ecosystem miles ahead of Microsoft and ahead of Google if you're not living in the cloud. Frankly, it makes me want to use an iPad and Mac.
I love my iPhone, but there hasn't been enough of of a draw to pull me further into the ecosystem. Now, they have my attention. I'll see how it works with my wife's iPhone and iPad, but I'm pretty sure this place will be Mac'd up soon enough.
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Integration Innovation
posted by Sumocat at 6/07/2014 09:00:00 AM
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