The HD radio bait and switch

DC area radio station 94.7 recently changed its format to modern rock and became The Globe (http://www.947theglobe.com/). I'm digging it, but I can't help but be reminded of another station that switched to modern rock, then left for HD radio (http://en.wikipedia.org/wiki/HD_Radio). George 104 (http://en.wikipedia.org/wiki/WPRS-FM) ran for 104 days without commercials to build an audience for its new modern rock format. It was fun even after it started running ads, but then it disappeared. George 104 was shunted to an HD frequency and in its place was a contemporary gospel station. Arguably, this move could have been a bait and switch to get kids to listen to gospel, but I think it more likely a ploy to draw listeners to HD. Maybe that wasn't the case, and maybe the similarities with the Globe ends with the format change. However, if it continues following a path parallel to George, I won't be surprised.

CateGoogles: mobile_tech Mood = skeptical