How Pandora should run audio ads

How Pandora should run audio ads

Seeing as how Pandora (http://www.pandora.com/) has been following my advice (http://sumocat.blogspot.com/2008/08/pandora-should-stop-whining-and-start.html) on ways to sell ads on their iPhone service, such as banner ads (http://sumocat.blogspot.com/2008/09/pandora-brought-to-me-by.html) and sponsored emails (http://sumocat.blogspot.com/2008/12/which-one-of-you-pandora-guys-read-my.html), I thought I'd throw them another bone and tell them how they can squeeze in audio ads without compromising the listener experience (or whatever): run the ads during loading times.

I switch stations on Pandora at least once a day, usually a few, and skip songs every now and then. That means I'm listening to dead air while the next station or song loads. So why not fill those gaps with 10-second ads?

Keep those clips loaded locally or quick stream them in. Filling wait time with ads won't affect my experience. And if your advertisers need more consistent play times, run one after every ten songs too. Between that and filling the empty times, that's a good amount of ad time with minimal impact on the listener. Think about it.
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