New SC3100 Print Ad

Been meaning to blog about this for a while, mainly because it is such a welcome departure from the "anime girl" ads of the past. It is a tad "stiff" for my taste, but it is a straightforward professional piece that works for its apparent target. I am particularly impressed by their choice of screenshot which really shows off some of the particular benefits of pen input. One puzzle: the ad states that the battery is 85 wh but it is 75 online. Also, the 3100 battery is now listed as being warm-swappable, but I'm pretty sure it, like the 3000, was listed as being hot-swappable. Wonder what's up with that.