Apple's Multi-pass Misstep

So basically Apple is offering a month's worth of The Daily Show with John Stewart, 16 episodes, for $9.99, instead of $1.99 a pop. It's a prepayment option, not a subscription service as offered by others, following Apple's philosophy that people want to own their music, not rent it, which makes sense... for music. But why would anyone want to own episodes of a news show. Granted, it's fake news, but it's still topical and loses its spark quickly. I don't want to own episodes and re-watch them; I want to move on to the next one.