Simple Writing Signals Smartidity

New study shows that simple language and plain fonts are perceived as being more demonstrative of intelligence than fanciful vocabulary and fonts. Certainly this something with which I agree. I encourage my students to use big words when they can, but only if they are used appropriately. Nothing detracts from your verbal footing more than an advanced word used incorrectly. That said, I think it is the clarity of communication that gives the impression of intelligence. After all, without communication, how can you tell if someone is intelligent?