Pandora still in trouble - can't imagine why
It seems like only six weeks ago (http://sumocat.blogspot.com/2008/08/pandora-should-stop-whining-and-start.html) I was describing Pandora's battle over royalty rates as one I hoped they'd win, but one that was secondary to generating more revenue. Thus, it comes as no surprise to me that even with their legal victory over fixed royalty rates, they're still not making enough money.
Yes, in an article from the New York Times (http://www.nytimes.com/2008/10/27/technology/internet/27radio.html?_r=1&oref=slogin), it's been revealed the ability to negotiate royalty rates may not help as Pandora is still not generating enough revenue. They've laid off 14% of their workforce and those new banner ads aren't drawing in the bucks. Perhaps now is the time to seriously consider those brief audio ads and email newsletters I also suggested. Maybe you could also make the "buy this song" option more prominent or double up the banner ads. Seriously, pursue at least one of those or some other avenue for more revenue. I won't complain. In fact, you'll actually stop my complaints.
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Labels: aimless musing
Pandora still in trouble - can't imagine why
posted by Sumocat at 10/28/2008 09:36:00 PM
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